Today’s Wedding Vendor Wednesday post is probably one of my favorites. I love sweets 🙂 I am so excited to feature Intricate Icings Cake Designs on the Blog today. This woman is absolutely Talented!!! Take a look.
Tell me a little about yourself?
Well, I a happily married mother of one very energetic 4 year old boy. When I’m not making cakes, I enjoy spending time with my family and doing anything artistic or crafty. I don’t have a lot of free time these days, but my guilty pleasure is Pinterest. It’s been a great way to find creative ideas.
How did you get into cake design?
I have always been excited about food and grew up baking in the kitchen with my mother and grandmother. I chose to go away to college and graduated with a degree in Physical therapist assisting and Exercise physiology. As soon as I started my first job in the industry, I knew therapy wasn’t my true passion. I would come home after a long day and spend hours in the kitchen trying new recipes and finally took a few classes on cake decorating. I really loved it and it became my stress relief at the end of the day. I eventually got brave enough to leave the physical therapy field and started my own business.
How long have you been designing cakes for?
I have been designing cakes for 11 years now. It started as a hobby and turned into an official business in October of 2006. Although my mother says I made several cakes as a very young girl.
Tell me about your creative process…
I strive to give every client a unique design that represents them and their event. I love using inspiration to design our cakes. Anything from gowns to invitations to fabric patterns. The options are endless really. And with Pinterest these days, oh my I’m in heaven. We’ve had a few clients send us their boards, which allows us to see exactly what they want their event to look like. This inspiration allows me to get a sense for the style and overall feel of the event. During the consultation I’ll sketch a few designs for them until I’ve created the cake of their dreams. We then use this sketch to create the final piece of artwork… the cake.
What is your favorite part about the process?
I enjoy every step of the process from the initial consultation to the delivery of the cake. It’s rare that I get to see our clients view their cake for the first time, but that is by far the best part for me. I love seeing how excited they are about the cake I’ve created.
What type of events do you mostly design cakes for?
About 90% of our business is wedding cakes and groom’s cakes, but we certainly make cakes for all occasions.
What excites you most about being in the cake industry?
I love that I can be creative with food. Ultimately my clients are going to eat the artwork we’ve created, but it feels great that I can provide people with something really beautiful, unique or even lifelike in some cases, AND they can eat it. I love to hear things like “It’s too pretty to eat”, “I can’t cut that”, or “there’s no way that’s a cake!” It makes me feel like I have done my job well.
What has been the best cake you have ever baked, and why?
I have to say we have a lot of favorite cakes here, because each cake is unique and special in it’s own way. That’s the beauty of custom design; I never get bored with cake!
Favorite Wedding Story?
We recently created a very special wedding cake. One of our clients was expecting a baby shortly after their wedding and decided they wanted to announce the sex of the baby at the reception and that they wanted to utilize the cake to make this huge announcement. Talk about pressure! The bride sent me an envelope a couple weeks before the wedding so that I could color the inside of the cake pink for a girl and blue for a boy. I was the only one, aside from the doctor of course, to know the sex of their little bundle of joy. It was so exciting to be a part of their special day, but even more exciting to see them cut into a pink cake and have the entire room screaming with joy!
What is the biggest misconception about your industry?
I think the biggest misconception about cake is that fondant tastes bad. While there are lots of fondants out on the market that taste bad, we use a white chocolate fondant that actually tastes fabulous. Its rolled extremely thin, so most people don’t even notice it while enjoying their cake. There are certain designs that cannot be created with butter cream, so we think it’s pretty important to use a great tasting fondant.
What differentiates you from the rest of the industry?
I think more than anything, we take a lot of pride in what we do here at Intricate Icings. We focus on quality over quantity, which allows us to take the time we need with each of our cakes to perfect them. We are a part of someone’s special event and we wan to make sure they have a amazing cake to celebrate with.
Congratulations on winning the food network challenge… Tell me about it.
Thank you! Food Network Challenge has been an amazing experience for me. I’ve competed 3 times, placing second in the first two and finally won the last competition, “Halloween Ghost Stories”. Media of course plays a huge roll in our lives and it great to see the cake industry get the recognition it deserves. It’s also a great way to educate the public in what is possible with cake. Challenge has given me and my business really great exposure.
What is next for Intricate Icings Cake Design?
I’m honestly not sure what’s next for Intricate Icings. We always have a few goals each year and I’d love to make a celebrity cake. I always wanted to be on Oprah, but I don’t think that will happen at this point. We’re going to continue to make amazing cakes for our clients and see what comes our way.
Other: Pinterest: http://pinterest.com/intricateicings/